Welcome to

Riva Lee Asbell Associates

Welcome to Riva Lee Asbell Associates, a national ophthalmic reimbursement consulting firm specializing in Medicare reimbursement and compliance issues, with extensive experience in corporate, legal and practice services. 

Riva Lee Asbell Associates

The following services are offered

Seminars and Workshops


  • Seminars/Workshops
  • Physician and Staff Training — On site and Remote
  • Newsletter/Annual Retainers
  • Audits/EHR Compliance Analysis
  • Surgical Coding/ASC Coding
Physician and Staff Training


  • Audit Defense
  • Expert for Clinical/Surgical Services
Newsletter and Annual Reports


  • CPT Code Development, Product Analysis and Consultative Services
  • Advanced Expertise in Clinical Office and Surgical Services
  • Security Analyst Support Services
Riva Lee Asbell Associates


Ms. Asbell is principal of Riva Lee Asbell Associates and is one of the nation’s top educators in ophthalmic coding, reimbursement/compliance and legal defense expertise. A Clinical Assistant Professor of Surgery (Ophthalmology) at the University of Medicine and Dentistry – Robert Wood Johnson School of Medicine at Camden, she teaches for national societies, lectures and writes extensively on Medicare compliance and reimbursement issues, and consults for private and government agencies. She has authored more than 300 articles/chapters on reimbursement and compliance issues as well as two books.

A graduate of the University of Pennsylvania and Columbia University College of Physicians and Surgeons (Orthoptics), she is currently the sole instructor teaching ophthalmic E/M Coding trained specifically by the Centers for Medicare and Medicaid Services (CMS) (Medicare). Ms. Asbell served as Staff for Reimbursement for The American Society of Cataract & Refractive Surgery for ten years that included representation at the Current Procedural Terminology (CPT) meetings and interfacing with CMS.

Riva Lee Asbell Associates